So, this is the election time going on over here in India. It can be a well proclaimed statement and well justified if I say that Indian elections are like celebration time for each and every Indian. The twitter updates are trending with the “Satta/Sarkar/Government” hashtags, Namo hashtags and almost each and every bit encircling in the world of Indian politics is jotted down by our Traditional as well as Social medias. But why I am talking this all here? How is election related here over Technotactics, right? Than to disclose a fact Google these days have started one more service after getting tempted by the hot buzzing environment of elections, post-elections and pre-election celebrations.
Oh yes. Google has started a hub called “Politics and Elections” where we can get the statistics and information about the latest movements happening around in the world of politics. A place where even a single statement is considered as verdict and kept in between public domains.
Sandeep Menon, who is the Director Marketing at Google India, announced through a blog post said that this giant hub is active now and live for anyone to visit.
The basic agenda of this hub is to create more and more awareness in people, to make people know the importance of the democratic power we all uphold to take any decision. It is really a great movement to empower our elections and providing an all new dimension of creating public awareness and excitement regarding the elections. This tool provides an access to latest news, videos and integrates the links to the different ruling and opposition parties, the election commission and also to NGOs like the Association for Democratic Reform and PRS Legislative Research.
Well, these were the main or say basic functionalities which can be expected from Google but simultaneously we always expect some unusual stuffs when it comes to Google’s creation, right? So, the out-of-the-line feature provided by this tool is that it has created an interactive platform between the voters (i.e. public) and candidates. It has got an option of either “pledge” to vote map where you can drop “whats on your mind regarding the election” and you’ll be getting those messages along with the regions over the map of India through colorful dots or “Get inspired” where you’ll be redirected to so many inspirational videos related to voting and its importance. Even the hangout page has got a collection of relevant YouTube videos from various news media channels and has a scheduled number of hangouts involving different party leaders like the Minister of Rural Development Jairam Ramesh (on March 27), the Chief Minister of Madhya Pradesh Shivraj Singh Chauhan (on March 29) and former Sports Minister Ajay Maken (on March 30) and is a long list till April 8 and more will be appended with time.
In his jot down on his blog, Menon also mentioned that “this is the first time Google has created a “Google Score” tool, to reflect search activity against a person’s name in the last 24 hours across both Google Search and YouTube. The company will be displaying the five politicians with the highest Google score from the previous day, every day on the Trends page in the Election hub.” This will help the users quickly navigate and have an insight of how the trends are moving and getting shift. It also includes infographics on search trends like the most searched Chief Ministers and the parties.
Well, than what about those who doesn’t have an access to computers as major India still are not able to participate due to lack of computers. But Google is caring, they have made a provision with an innovative move that people call 08800484848 to listen over on Hangouts (both live and after they are over). The call is automatically cut, and you get a call with the audio once you are done and you can also make reach possible.
As I have mentioned earlier, this first step and a decent initiative to make reach, voice of people through the power of Internet and that too during such a dynamic time of election is really appreciable. Though the critics might envision it as an attempt to get people try out the Google hangouts and Google+ hubs but the proposal of Google to start this hub on the subject of Election Commission of India was approved first time by both the major opposition parties BJP and Congress.
So, join your thoughts together through the power of internet and Google.