Venturing into a new business can give you the heebie-jeebies. You can be in a bundle of nerves and still clueless as to how you’re going to make your business a success. So you start with feasibility studies, planning from scratch, then head on to marketing. But for small businesses, this is the trickiest or should I say, the most challenging part. But it’s not a long shot – if you do your part in putting together a good marketing plan in the form of a website.
If you’re still having second thoughts on whether to stick to traditional forms of marketing or take it up a notch and invest in a good web design, just cut to the chase and pick the latter because your competitors are probably doing it!
If you don’t take this road in website design, you will definitely get behind the competition. I’m sure you know how technology has given Generation Xers, Baby Boomers, and Millennials convenient platforms in going about their businesses. Consumers, on the other hand, have found convenience and trust in online shopping and online reviews. The bottom line is – your customers are expecting your website!
But a website should be as good as your products or services. A complicated website without clear content can drivepotential customers away. The app design companycan help you create an effective web design. In the meantime, check out these top 10 web design tips for your small business:
1 Simplicity is Key
The moment potential customers browse your website and can’t find what they’re looking for in three clicks, then they’re a goner! Keep the design simple. Remember, people from all walks of life might bump into your website. So this is your chance to progress!
2 Make It Stand Out
People want fresh and unique. If they find something interesting online, they click it. If your web design is attractive enough for consumers, then you can be sure they’ll browse it until the last pages.
3 Clear Content
Remember, the main point of creating a website is to showcase your products and services. So make sure your web design does just that. You can get tips from App Design Company for an informative content.
4 Quick Load Time
One thing that gets me bent out of shape is when sites take forever to load! Make sure your site supports all kinds of gadgets, hardware, and bandwidth.
5 Make It Easy to Read
Incorporate more “white spaces” in between texts or sections. Make sure you use easy to read fonts and don’t be afraid to color some of them too!
6 Calls to Action Should Be Visible
There’s nothing more frustrating than wanting to buy something but not being able to. Make sure “call to action” buttons are visible and clear. Provide a redo or undo option as well.
7 Make Contact Details Accessible
Ensure that the “About Us” section is apparent on top and at the bottom of the website. This is not only convenient but it also adds more credibility to your site.
8 Organized Layout
Never confuse visitors by putting unnecessary information on your site. Avoid cluttering irrelevant links, data, and pictures! A good layout means easy and smooth navigation for consumers.
9 Stick to SEO Practices
Adhering to good SEO methods can propel your business to the top of search engines. There are a lot of great SEO firms you can choose from.
10 Your Domainis Like Location
Getting your own domain is a great way to tell potential customers that your business is ready for them too. Aside from making it easier for people to reach your site, it also adds a trustworthiness factor to your website.