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5 SEO techniques you can use in social media marketing


Among other SEO tools, Serpbook provides remarkable insights that have generated desirable results for website owners’ rankings on search engines. SEO has since gained profound necessity among for more than just website optimization.

Social media is the talk of the day, and rightfully so, business owners have newly found interest in social media marketing. Marketing is an impeccable part of every business operation, which is why social media marketing requires the reinforcement of SEO techniques to perform at its optimal. To find out the SEO techniques you can employ for your social media marketing, read on:

Audience research

SEO that is rightly done should optimize for the audience first then the search engines. What this means is that you need to understand your audience enough in order to gratify them.

Conduct a thorough research on what exactly your target group is so that you can henceforth generate targeted messages. Determine what they like and how they like, in terms of content format and website functionality. Research through bookmarking sites which will point you to the sites they visit when online. Your content should communicate to them and be interesting to point them towards your call-to-action, say, buying your product.

Find out which social media platforms they are in and how active they are. Follow up on their circles as well as the places they hang out when online by joining different communities and forums, but more importantly determine when they are likely to be online.

Tip:to better find your audience, check out which social media platforms your competitors are on simply because you are almost always targeting a common audience base.

Keyword research

As important as a keyword is to website SEO, so it is for social media SEO. Social media uses keywords as central points for conversations in form of hashtags and mentions.

Be sure to incorporate your primary keywords in your posts and profile. Settle for long-tail keywords that help you communicate more accurately for the sake of your business as well as the audience.

Since social media platforms are now used as search engines, use hashtags for your marketing campaigns. Finding the right keyword is even easier with the use of keyword tools like Google AdWords Keyword Planner, among others.

Determine to use both specific and generic hashtags. The specific ones will be closer to your brand in terms of the marketing message, location and sometimes also the name of your brand. The generic ones are broader in scope to accommodate more information within the industry. Both can greatly improve the visibility of your brand.

Create strong social profiles

Being on the right platforms is one thing but having a strong profile should be the ultimate goal of every site owner. Fill out the ‘about’ sections of the different profiles providing relevant information that represents your brand correctly.

While at it, use your primary keywords on your profile. This means that anyone looking for those specific words or related to them to find your social media profile as a suggestion to their query. Provide just enough information for people to visualize what your brand is about. Once you start pushing your products and emphasizing campaign messages, the audience will have properly familiarized with your brand.

Tip:Always include links from your social channels back to your business’s website and vice versa.

Generate versatile content

Social media has a flexible audience that centers on informative, persuasive, funny or entertaining content. Be flexible with posting different content with different formats and approaches, yet closely firm on your brand identity.

The content is an avenue for link-building, audience engagement, keyword use, and ultimately communicating the essence of your marketing campaign. Post as frequently as you can, of course, guided by the social media plan you created.

Mix up the formats to incorporate memes, gifs, and video other than just text. However, ensure that your images directly relate to the text and description you provide.

Note that different platforms accommodate for different types of content, for example, LinkedIn favors professional long text-based content than would Twitter which is more informal and casual with accommodation for short text-based content.

Tip:Be personal with messages avoiding automated responses as much as possible.

Engage your audience

This is perhaps the most important element of SEO on social media. For the reason that social media is relational in nature, channel your efforts towards engaging your audience and building strong long-lasting relationships.

To do so ensure you:

Respond to feedback – feedback is an essential way to better your content and brand overall but are an excellent way to engage your audience in further conversations. Respond in a timely manner so that delayed feedback does not lock down further interaction

Create engaging content – great content is good, but an engaging content is better. Throw in a couple of questions in your content, and incorporate images, photographs and other visual elements that provoke engagement. Consider posting audience-generated content that is credited rightfully to individuals to avoid plagiarism and copyright issues.

Hold competitions and giveaways – this is an easy way to get your audience excited about your marketing messages and consuming more of your content.

Participate in communities – when in communities and forums, be active in engaging with conversations.

Share other people’s posts – it is okay to share, comment, like and retweet other people’s post on social media. Cautiously share what is relevant to your brand to avoid deviating from your brand’s essence.

Overall, if you resolve to most of your website SEO on your social media marketing, you are more likely to achieve higher results and much quicker. However, remember to stay true to your brand essence while on social media, to build your reputation as you do your traffic flow.

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